Gorgeous Smiling Hotels

The Hotel Creators

We are hotel.
Gorgeous Smiling Hotels

Strategic growth as a basis for success

The Gorgeous Smiling Hotels GmbH, based in Grünwald near Munich, acts as a holding company for numerous brands and operating companies in the international hotel industry. Awarded by the Financial Times and Focus Business, the group is one of the thousand fastest growing companies in Europe.

The group co-ordinates development, yield management, purchasing and distribution as well as the marketing of its operating companies as well as all legal matters.

Global acting players like IHG, Hilton or Wyndham are franchises of the GSH Group. Their brands are successfully adapted by the company for the European market. Both new construction projects and inventory conversions are creatively designed and implemented at short notice.

The strong expansion of GSH Group in countries such as Germany, Austria and the Netherlands resulted in a volume of currently 85 objects in various segments. Currently there are expansion plans for other European countries.

Simply great. our locations

From the idea to the creation. Whether development of the world's second largest Hampton by Hilton or conception of the new Holiday Inn Express, which is to become the second largest in Europe.

Gorgeous Smiling Hotels creates and develops ambitious projects together with the most renowned franchisors in the world. Currently, our focus is on nine metropolitan regions of Germany. Overall, we are currently represented with 85 houses. Our four operating companies develop ideas that work - from design budget hotels to serviced apartments to four-star hotels in top locations. We have big plans and many hotel developments in our portfolio. Get to know us!

We create strong brands

Our brand portfolio includes numerous brands. It covers the entire spectrum and ranges from budget hotels to serviced apartments to upscale star hotels.

Arthotel ANA

by Gorgeous Smiling Hotels

Arthotel ANA is a private label of GSH Group and represented in Germany and Austria with currently 24 houses. The hotels of this brand are characterized by contemporary design in the interior, as well as by various extras in the areas of equipment and service. art hotels ANA can be found both in A- as well as in B-locations of metropolitan regions.

Arthotel ANA Living

by Gorgeous Smiling Hotels

The serviced apartments of the brand Arthotel ANA Living were designed for long-term guests. Similar to the Arthotels ANA The focus is also on equipment, services and contemporary design, without leaving the mid-scale range. Centerpiece and popular meeting place for guests at the Arthotel ANA Living is the Social Kitchen.

Holiday Inn

by InterContinental Hotels Group

Founded in 1952, the Holiday Inn family of brands is one of the largest and fastest growing in the world. The former motel chain became an independent and strong brand in the Midscale area with the most planned new openings worldwide. Holiday Inn is part of the US InterContinental Hotels Group.

Holiday Inn Express

by InterContinental Hotels Group

The fastest growing brand of IHG is often the top address for guests looking for a simple, functional and well-equipped home. Located in the upscale budget area, Holiday Inn Express® has long since become a renowned brand with a high recognition value in Europe too.

Hampton by Hilton

by Hilton Hotels

The award-winning brand is represented in more than 15 countries by more than 2.000 Hotels. The houses are in the upper middle class and are visited by private and business travelers. Various services and extras like free WLAN are typical features of all Hampton by Hilton hotels worldwide.

Super 8

by Wyndham Worldwide

The budget brand Super 8 is one of the most successful brands of Wyndham hotels & Resorts. The group is the largest and most diverse hotel company in the world, encompassing 9.000 hotels and more than 600.000 rooms in 68 countries and 20 hotel brands. Super 8 is represented in Germany with currently 3 houses in metropolitan areas.

Bento INN

by Gorgeous Smiling Hotels

Bento INN is a hotel concept that offers much functionality and versatility in a small space, similar to the Asian Bento Lunchbox. As a two-; Bookable in three- or six-bed rooms, the Bentō Inn is the adult interpretation of a B&B or hostels, which is not only interesting in economic terms, but also offers the long-term guest a completely new and affordable hotel experience.

Other brands

by Gorgeous Smiling Hotels

Successfully adapting existing concepts and adapting them to the respective markets and regions is one of the strengths of GSH Group. Brands like Best Western or Mercure integrate into the portfolio and these homes with the typical GSH look & Equipping Feel shows the creativity and versatility of the company. Especially existing real estate benefits from the fast and economical implementation to the standards of the group.

Arthotel ANA

by Gorgeous Smiling Hotels

The brand Arthotel developed with current 24 objects ANA within a short time to a renowned, independent label in the design budget area. With special services and equipment features and locations that range from top city locations to B regions, the Arthotels are making a name for themselves ANA very good capacity utilization both in Germany and in Austria.

Whether as a glamorous hot spot as in the city center of Leipzig, as a cozy country hotel as in Aystetten or as a serviced apartment like the Arthotels ANA Living Stuttgart and Augsburg (in planning) for long-term guests - this is where comfort, hi-tech and a feel-good atmosphere come together. At the same time value is placed on a contemporary and contemporary equipment.

The concept Arthotel ANA It is suitable for stock conversion as well as for new buildings, taking into account the building regulations of the respective country. It can be integrated as well as combined with other hotel brands, since the existing hotel structure can be used without any problems in the sense of a multi-branding. art hotels ANA make a meaningful enrichment even in dense hotel landscapes and close the gap between budget and design hotel.


Gorgeous Smiling Hotels - a strong network under one roof

Many people, a passion. And one goal: to create hotels that become home for guests. Become part of a network of societies that works with joy and passion to become better and better.

GS Star GmbH

Our hotel portfolio, which is currently under construction, focuses on the most important metropolitan regions in Germany, Austria and the Netherlands. As part of the GORGEOUS SMILING HOTELS We already operate networks at numerous locations today. We run hotels from the 2 star budget range to the 4 star business upper midscale segment.

Countries: Germany, Austria and the Netherlands
Brands: Super 8, Holiday Inn, Holiday Inn Express, Hampton by Hilton, Mercure, Arthotel ANA
investors: Union Investment, Patrizia, AXA, Luna real estate

The GS Star GmbH was from FOCUS BUSINESS
(Issue No. 3 Nov. | Dec. 2017) in cooperation with Statista in the area "Food Retail, Gastronomy and Tourism" as "Growth Champion 2018" excellent.

The GS Star GmbH was founded by the FINANCIAL TIMES
(Issue 30 April 2018) in cooperation with Statista as one of "1000 - Europe's Fastest Growing Companies 2018" excellent.

Primestar Hospitality GmbH

Primestar Hospitality GmbH's goal in Germany is to become the largest franchisee for the Hampton by Hilton, Wyndham and InterContinental Hotels Group brands.
Primestar Hospitality is the operator of brand hotels in Germany and Austria with over 15 years of operator expertise. Our creditworthy circle of shareholders has enabled us to become one of the fastest growing hotel operators within a very short time. So we became one of the most successful franchisees of the brands Holiday Inn and Holiday Inn Express in Germany.

Countries: Germany
Brands: Super 8, Holiday Inn, Holiday Inn Express, Hampton by Hilton
investors: Union Investment, Hansa Invest, Deka Invest, Württembergische, Engelbert Strauss

Primestar Hotel GmbH

Countries: Germany
Brands: Holiday Inn Express, Hampton by Hilton
investors: currently all projects under construction

G&S Hotel Operations GmbH

The G & S Hotelbetriebs GmbH operates in Germany and Austria and currently has 17 Hotels in its portfolio. The Munich-based company is managed by the managing partner Heiko Grote.

Countries: Germany, Austria
Brands: Arthotel ANA
investors: different family offices

We create the hotels of tomorrow. Today.

Work together and stick together. Turn ideas into reality. And develop hotels that reflect the future.

Versatility and versatility in the field of human resources management lead to low turnover rates, as employees are able to either fill new positions within the individual companies or change their location depending on qualification. All operating companies of the GSH The group does not only convince with successful objects and an attractive portfolio, but also with people who authentically represent the company's philosophy - Gorgeous Smiling.

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Investment and requirement profile

Creating capital marketable products and interesting investment opportunities in the field of hotel real estate - that is our focus.

The all-in-one concept

Gorgeous Smiling Hotels
Brand technology consulting GmbH

In order to achieve our goal, we act both as a tenant or tenant, as a franchisee and in individual cases as JV Partner or as investor. The GSH Markentechnische Beratung GmbH covers all essential services - from site inspections to the coordination of design & Architecture as well as the cooperation with suppliers - comprehensively from and stands during the project development with an experienced team to the side.

According to surveys, the market value of investment-relevant real estate in Germany in the year 2017 increased by 6 percent compared to the previous year. With a total volume of around 53 billion euros, even the boldest forecasts were exceeded. One of the reasons for this is the increase in the branded hotel sector, which is particularly attractive to investors, as well as the continuous growth in supply. The increases in value are disproportionately high in the case of objects in the area of ​​mid scales and budget. Especially for properties in the area of ​​long-stay or apartment hotels, the prospects are extremely promising.
Get to know our portfolio. It is worth it ..

Preferred locations

Development National & International
Updated 2018

The Hague

We are happy to examine other locations in individual cases.

Our partners

Union Invest
Hansa Invest
Lambert real estate

Get in touch with our Development Desk.

Good advice and good ideas are our strengths. Convince yourself in conversation with one of our specialists in the field of development.

Andreas Erben

Head of development | CEO

Phone: + 49 (0) 30 4 03 64 57 - 51
Fax: + 49 (0) 30 4 03 64 57 - 99
Email: a.erben@gsh-hotels.com

Thomas Kahl

Development Manager

Phone: + 49 (0) 30 4 03 64 57 - 13
Fax: + 49 (0) 30 4 03 64 57 - 99
Mobile: + 49 (0) 152 0 17 18 085
Email: thomas.kahl@gsh-mb.com

Simon Hubbeling

Development Manager

Phone: + 49 (0) 30 4 03 64 57 - 15
Fax: + 49 (0) 30 4 03 64 57 - 99
Mobile: + 49 (0) 152 0 19 05 697
Email: simon.hubbeling@gsh-mb.com